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AliveCor CEO Vic Gundotra on Competing With Apple Watch Series 4

[2018-09-14 15:58:07]

Kif Leswing, writing for Business Insider: Over at the headquarters of AliveCor, a startup based in Google’s hometown of Mountain View, they, too, were surprised by the announcement, CEO Vic Gundotra said in a phone interview on Thursday. Gundotra is a former Googler, widely known as the executive behind the Google+ social network. ... The fact that a huge tech giant is entering their corner of health-tech validates AliveCor’s approach, Gundotra said. ... “Ours is $99, theirs is $399, our sales popped yesterday, big time,” he said. “Their entry into our market validates us” and “Our sales are popping” translate into English as “They’re going to crush us.” Couldn’t happen to a nicer guy. And this price comparison is prima facie nutso. $99 gets you a single-purpose no-fun ECG device. $399 gets you a watch you can wear all day every day and use for dozens of purposes other than ECG.  ★ 

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