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Blur is the new black in Apple’s latest iPhone ads

[2019-02-08 17:12:03]

Apple debuted an ad showing off the Depth Control feature on the new X-class iPhones, a 38-second subliminal sales pitch to get you thinking of an upgrade. The iPhone XR and XS handsets offer the computational equivalent of shallow depth of field, where a blurred background can make portrait subject stand out. But smartphone sales ...

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