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Google to Show Ads on Homepage of Mobile Site, App

[2019-05-14 15:31:20]

Paresh Dave, reporting for Reuters: Alphabet Inc’s Google will begin featuring ads on the homepage of its mobile website and smartphone app later this year, it said on Tuesday, giving the search engine a huge new supply of ad slots to boost revenue. Google will also start placing ads with a gallery of up to eight images in search results, potentially increasing ad supply further. The ads will appear on Google pages and apps globally. It’s interesting to me that they’re saying this is mobile-only, and thus doesn’t include the desktop homepage. But mobile is where the most attention is these days. I’ve long considered Google’s homepage the most valuable advertising space on the internet; it still is, and it’s rather remarkable how restrained they’ve been about using it. One obvious reason: they’ve remained laser-focused on keeping their homepage fast, fast, fast.  ★ 

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