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How Apple dominated the World Cup despite not being an official sponsor

[2018-07-10 21:29:10]

While Apple has rolled out a host of soccer-themed advertisements and launched a new Mac campaign in the midst of the World Cup, it isn’t a sponsor of the event itself. A new report from Quartz, however, explores how the company has become the “winner of the World Cup” anyways…

How Apple dominated the World Cup despite not being an official sponsor


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