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iPhone ads appeal to young people, confuse their elders

[2018-08-10 19:15:11]

Apple’s latest TV ads are fast-paced and colorful. But a study by a market-research firm finds that Baby Boomers feel these ads aren’t aimed at them. The analysts theorize this is because Apple isn’t trying to advertise the iPhone to anyone but young people. This isn’t because the company is ageist, but because older people ...

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