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I’ve been seeing reports and reading peoples’ experiences today complaining about disappearing iTunes Movies. The reason? The studio behind them is removing them from the Canadian version of the iTunes Store. As da Silva and others have pointed out before, the “Buy” button in digital stores is, at best, mislabeled. You cannot truly buy any digital thing online; you can only rent it, and any online video store is little more than an expensive, glorified, extremely convenient Blockbuster. In conclusion, let’s go back to DVDs. We have requested comment from Apple and will update if we hear back. The problem is that digital ownership isn’t the same as physical ownership. Despite using a “Buy” button, it can still be argued that you’re renting it. They can remove your iTunes Movies, but not your physical DVDs.