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Today in Apple history: Brilliant ad campaign turns switcher into unlikely star

[2019-06-09 12:00:03]

June 9, 2002: Apple launches its “Switch” advertising campaign, featuring real people talking about their reasons for switching from PCs to Macs. Apple’s biggest marketing effort since the “Think Different” ad campaign a few years earlier, it turns 15-year-old high school student Ellen Feiss into an unlikely star. She becomes a viral sensation after viewers suggest ...

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