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Advertising Fraud on Android Apps Uncovered

[2018-11-10 00:19:30]

Buzzfeed News has discovered a  sophisticated digital advertising fraud scheme targeting Android devices, in which ads were shown to bots, not real users. The article estimates that those behind the scheme “stole close to $10 million from advertisers who used Google’s ad network to place ads in the affected websites and apps”. The fraudulent scheme operated across a  large network of Android apps, including some aimed at children.  It raises major questions about the reviews process used by Google. The article noted that “the Google Play store has a less rigorous app review process than Apple’s App Store.” Here’s some of what Buzzfeed News found: An investigation by BuzzFeed News reveals that these seemingly separate apps and companies are today part of a massive, sophisticated digital advertising fraud scheme involving more than 125 Android apps and websites connected to a network of front and shell companies in Cyprus, Malta, British Virgin Islands, Croatia, Bulgaria, and elsewhere. More than a dozen of the affected apps are targeted at kids or teens, and a person involved in the scheme estimates it has stolen hundreds of millions of dollars from brands whose ads were shown to bots instead of actual humans.

Advertising Fraud on Android Apps Uncovered


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