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Apple keeps iPhone 6S going with ‘made in India’ campaign

[2019-05-15 09:31:33]

Apple is known to keep its older iPhone models and designs around to flesh out the entry-level of its product portfolio, but this is getting a little ridiculous. The iPhone 6S, now in its fourth year of existence, is the subject of a new marketing campaign in India where its local manufacturing is prominently advertised. With India in the midst of a contentious general election and concerns about nationalism prominent in many people’s minds, the usually benign phrase of “made in India” is taking on a stronger meaning and tone. The move to produce iPhones in India was itself driven by a nationalistic act: Apple started making the iPhone SE in India in 2017, and last year, it added the iPhone 6S due to an increase in import tariffs from...

Apple keeps iPhone 6S going with ‘made in India’ campaign

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