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Apple makes privacy extremely relatable in fun new iPhone ad

[2019-03-14 21:02:42]

Privacy has long been a value for Apple, hammered by Steve Jobs a decade ago and built-in to Apple’s software, something that can’t be said for many other tech companies. But marketing privacy as a product feature can be tricky. How do you show it? Apple’s latest iPhone ad tackles that challenge head-on, connecting privacy to iPhone in the most relatable ways yet — like public bathroom etiquette. The post Apple makes privacy extremely relatable in fun new iPhone ad appeared first on 9to5Mac.

Apple makes privacy extremely relatable in fun new iPhone ad

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9to5Mac Daily: March 14, 2019