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Apple Pay’s Broadway Debut

[2019-03-29 15:00:43]

Ticketing platforms for Broadway shows and other theatrical productions have long sought to reduce friction at checkout for their customers. TodayTix, for instance, launched in 2013 with the aim of making it easier for theatergoers to purchase tickets. “We wanted to introduce a simple way to buy and sell theater tickets,” TodayTix VP of Product ...

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