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Bloomberg recently came out with a piece about Apple, asking if the company is really the privacy hero we think it is. Short answer: yes, but here’s a quote: When developers get our information, and that of the acquaintances in our contacts list, it’s theirs to use and move around unseen by Apple. It can be sold to data brokers, shared with political campaigns, or posted on the internet. The new rule forbids that, but Apple does nothing to make it technically difficult for developers to harvest the information. As we discussed on today’s TDO, my problem is that Ms. Frier tries and fails to compare this to the Cambridge-Analytica scandal. App permissions and developers with data access are entirely different to what Facebook and C/A did. Apple could improve the system to be sure, but there’s only so much companies can do before we realize that we need to be more proactive about these issues ourselves, not reactive.