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Apple’s iOS 13 drops location data advertisers collect by 68%

[2020-01-24 13:58:59]

According to Location Sciences, a firm that helps marketers analyze location data, since the launch of iOS 13 last fall, the amount of background location data that marketers collect has dropped by 68% and foreground data sharing, which occurs only while an app is open, dropped by 24%. Jared Newman for Fast Company: With iOS, ... The post Apple’s iOS 13 drops location data advertisers collect by 68% appeared first on MacDailyNews.

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