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Apple’s Search For Gold

[2019-08-13 15:35:06]

Apple shared the story of how it supports gold remining and restoration efforts in Alaska. It sources the precious metal through miners that restore the land they worked on. Since RESOLVE first introduced the Salmon Gold partnership in 2017, the organization is connecting local placer miners, environmentalists and government agencies in order to course correct the damage done from historic mining in the region. Apple — who uses small amounts of gold in electronic components throughout its products — and global luxury jeweler Tiffany & Co. will source gold from these miners who have committed to restore and improve the land they’re operating on when they’re done. “There’s a lot of tension between mining and salmon,” says Stephen D’Esposito, CEO of RESOLVE. “Salmon Gold is like a peace treaty between mining and salmon habitat. It’s a place where the three sectors can work together: the restoration community, First Nations and the mining industry.”

Apple’s Search For Gold


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