MacAlert!

Up to the minute Apple and Mac news alerts

Comment: Today at Apple transforms the redesigned Apple Stores

[2018-11-09 14:57:29]

I remember when the Today at Apple initiative was first announced, I mentally shrugged. It was, I thought, just a rebranding of the workshops that had existed for many years. I thought it was an excellent idea to draw attention to them – I’ve long been a big fan – but Apple seemed to be presenting an old idea as if it were a brand new one. But subsequent news and a recent visit to the revamped flagship London store in Covent Garden has persuaded me that the initiative is actually a much bigger deal. Apple has transformed what used to be a fairly well-kept secret into something which is now key to its brand image … The post Comment: Today at Apple transforms the redesigned Apple Stores appeared first on 9to5Mac.

Comment: Today at Apple transforms the redesigned Apple Stores


Read more....



RELATED!

Mac mini iFixit teardown says 6/10 for repairability, with mixed upgrade news

Apple’s upcoming over-ear headphones may use HomePod-style beamforming; be reversible

Apple-backed Face ID supplier Finisar acquired by larger optical systems company

Apple Champs-Élysées opens in Paris on November 18th

Top 5 third-party USB-C Power Delivery chargers for your new iPad Pro from $15

What do you think of Apple’s decision to remove the iPad Pro headphone jack? [Poll]

Review: 2018 12.9-inch iPad Pro: a tamed beast [Video]

Tweetbot for iOS updated with optimization for new iPad Pro displays

Vine 2.0 is coming: Cofounder teases spring 2019 launch for new app ‘Byte’

2018 iPad Pro, Apple Pencil, and Smart Keyboard Folio — a big leap from the first Pro

Apple releases supplemental macOS 10.14.1 update for 2018 MacBook Air owners

iFixit Retina MacBook Air teardown earns better repairability scores than MacBook Pro and MacBook

9to5Toys Lunch Break: Best Buy Early Black Friday Apple Sale, Philips Hue gear from $40, Nike 20% off sitewide, more

Apple Music picks up three new distributors including CD Baby for music, concert film footage, and lyrics

Wemo HomeKit support comes to WiFi Smart Dimmer through software update, no hub