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HSBC downgrades AAPL for a second time, questioning the future of iPhone pricing

[2019-01-10 12:02:32]

Analysts last week slashed their AAPL target prices following Apple’s announcement that it would dramatically miss its own guidance for the holiday quarter, in what one of them called ‘Apple’s darkest day in the iPhone era.’ iPhone pricing has come under the microscope as many suggest this is a key factor in lengthening upgrade cycles. HSBC had already cut its own target for the stock, and switched its rating from Buy to Hold, but has now announced a second drop to its target price … The post HSBC downgrades AAPL for a second time, questioning the future of iPhone pricing appeared first on 9to5Mac.

HSBC downgrades AAPL for a second time, questioning the future of iPhone pricing


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