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Mixpanel: Numerous Insights Into iPhone Customer Behavior

[2018-12-05 23:22:45]

Jonny Evans at Apple Must reports on the recent findings of Mixpanel. The results are interesting. Quoting author Evans: 1. Apple’s iPhone 7 series smartphones remain the most widely used model of the company’s smartphones even as iOS 12 adoption across the iPhone user base is around 75 percent, according to the latest Mixpanel data. 2. A cursory glance at the company’s iPhone model data seems to prove what I’ve been hearing anecdotally myself: Apple’s iPhone users are navigating to a 2-3-year upgrade cycle. 3. Mixpanel claims around 1/20 iPhone users are now on an iPhone XS/Max with around one-third of that number now on the recently-released iPhone XR. Item #3 appears to contradict Apple’s assertion about the relative sales of iPhone XR. Fascinating.

Mixpanel: Numerous Insights Into iPhone Customer Behavior

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