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Smart speakers like the Amazon Echo take advantage of Wikipedia, and Wikipedia deservers way more of our money. But it’s not just the fact that this donation is, in the scheme of things, paltry. It’s that this “endowment” is dwarfed by what Amazon and its ilk get out of Wikipedia—figuratively and literally. Wikipedia provides the intelligence behind many of Alexa’s most useful skills, its answers to everything from “What is Wikipedia?” to “What is Slate?” (meta). Tech companies that profit from Wikipedia’s extensive database owe Wikimedia a much greater debt. Amazon recently donated US$1 million to Wikimedia, but that’s a drop in the bucket when you think just how many people and services use Wikipedia. Especially since it’s a non-profit organization that gets most of its money through donations.