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Backed by the Mozilla Foundation, NYU Law, the University of Dundee, and others, technology could soon get a trust label called Trustable Technology Mark. Enter the Trustable Technology Mark. It’s like being certified organic, but for the Internet of Things. Supported by the Mozilla Foundation, NYU Law, the University of Dundee, and other institutions, the trustmark–a phrase for a logo that signifies a certification of some kind–aims to recognize companies building connected devices that have stellar data and privacy practices, are transparent and secure, and have some guarantee of longevity. Hopefully there are rigorous standards that companies need to meet before getting this trust label. Because the aforementioned “certified organic” label is meaningless.