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The Apple Watch is a Slow Burning Success

[2019-09-09 17:16:10]

When Tim Cook first showed-off the Apple Watch it was not necessarily clear what it was for. But, said James Titcomb at the Telegraph, it has proved to be a success. New gadgets rarely come out of the gates fully formed; technology is an iterative process. The problem for Cook was that the company’s previous products had delighted instantly. The appeal of the iPod and iPhone were obvious as soon as they were touched. The Watch, by contrast, has been that rare thing for Apple: a slow burner. Unlike its predecessors, which were close to the finished item when launched, the original Apple Watch felt like a prototype, one that has since developed it out in the open. More recent versions have dramatically improved. Apple has dispensed with any pretence of the Watch being a luxury good, and stopped attempting to squeeze aspects of the iPhone onto its small screen.

The Apple Watch is a Slow Burning Success


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