How do you educate customers about digital services in a store built to display physical products? This is one of the challenges Apple’s retail teams will face as the company rolls out a new portfolio of subscription services designed to complement its hardware lineup. If Apple’s content strategy finds favor with customers, last week’s keynote announcements have the potential to significantly transform today’s retail experience.
The post The evolving role of Apple Stores in a services era appeared first on 9to5Mac.
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