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Tim Cook: Why Apple’s priciest ever iPhones are still a great deal

[2018-09-13 13:50:44]

With the iPhone XS Max running up to $1,449 for the 512GB version, Apple’s smartphones have never been pricier. But Tim Cook insists that they still represent a good deal for customers. Why? According to a new interview with the Apple CEO, it’s because they’re such multi-functional devices — which allow us to own one ...

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