MacAlert!

Up to the minute Apple and Mac news alerts

Today in Apple history: John Sculley brings ‘Pepsi Generation’ marketing to Apple

[2019-05-17 12:00:16]

May 17, 1983: John Sculley takes the helm as Apple’s third president and CEO. The former Pepsi-Cola boss is short on tech experience but long on marketing, which will become increasingly important as the personal computer revolution ramps up. Steve Jobs personally lured Sculley to Apple using one of the most famous lines in the ...

Read more....



RELATED!

Apple lists Macs it can’t patch against ‘ZombieLoad’ exploits

Airsynth uses Face ID camera to play a virtual theremin

Early test shows the promise and perils of 5G

Sleek wireless charger looks great while powering up iPhone and AirPods [Review]

U.S. iPhone user base is growing at its slowest rate ever

How to get your Stories to show up on Instagram’s Explore tab

Airbnb adds Angela Ahrendts to board of directors

Buy a Samsung to access ‘secret menus’ in top restaurants

Apple once made an amazing music video to mock Windows 95

Apple Pay is closer than ever to launching in the Netherlands

John Wick brings bounty hunting to Fortnite Battle Royale

Instagram plans to kill standalone Direct app

Apple Developer Academy offers a 1-year boot camp in coding

This wind-up generator charges iPhones with elbow grease [Deals]

Apple regains no. 3 spot in this year’s Fortune 500 ranking